Feasibility of electronic commerce in the jewelry industry

The objectives of our research are to determine the factors that motivate and deter comsumers from buying jewelry online and the feasibility of electronic commerce in the jewelry industry.

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Bibliographic Details
Main Authors: Ang, Kai Ning, Leow, Mei Ye, Wong, Fui Ting
Other Authors: Speece, Mark William
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11521
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Institution: Nanyang Technological University