Feasibility of electronic commerce in the jewelry industry

• Main Authors: Ang, Kai Ning, Leow, Mei Ye, Wong, Fui Ting
• Other Authors: Speece, Mark William
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11521
• Institution: Nanyang Technological University

The objectives of our research are to determine the factors that motivate and deter comsumers from buying jewelry online and the feasibility of electronic commerce in the jewelry industry.