Factors affecting brand loyalty of undergraduates.

This study aims to identify factors that may have an influence on brand loyalty among undergraduates. Undergraduates were chosen for this study due to their greater spending power. Three types of factors were identified -- product attributes, store attributes and customer characteristics. A sample o...

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Bibliographic Details
Main Authors:	Fok, Kah Wai., Low, Josephine Suat Hoon., Tay, Wei Poh.
Other Authors:	Ang, Kong Beng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11522
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11522
record_format	dspace
spelling	sg-ntu-dr.10356-115222023-05-19T07:23:08Z Factors affecting brand loyalty of undergraduates. Fok, Kah Wai. Low, Josephine Suat Hoon. Tay, Wei Poh. Ang, Kong Beng Nanyang Business School DRNTU::Business::Marketing This study aims to identify factors that may have an influence on brand loyalty among undergraduates. Undergraduates were chosen for this study due to their greater spending power. Three types of factors were identified -- product attributes, store attributes and customer characteristics. A sample of 200 undergraduates were chosen and made to undergo a questionnaire survey and frequency tables are used to analyse the data further. 2008-09-24T07:56:05Z 2008-09-24T07:56:05Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/11522 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Fok, Kah Wai. Low, Josephine Suat Hoon. Tay, Wei Poh. Factors affecting brand loyalty of undergraduates.
description	This study aims to identify factors that may have an influence on brand loyalty among undergraduates. Undergraduates were chosen for this study due to their greater spending power. Three types of factors were identified -- product attributes, store attributes and customer characteristics. A sample of 200 undergraduates were chosen and made to undergo a questionnaire survey and frequency tables are used to analyse the data further.
author2	Ang, Kong Beng
author_facet	Ang, Kong Beng Fok, Kah Wai. Low, Josephine Suat Hoon. Tay, Wei Poh.
format	Final Year Project
author	Fok, Kah Wai. Low, Josephine Suat Hoon. Tay, Wei Poh.
author_sort	Fok, Kah Wai.
title	Factors affecting brand loyalty of undergraduates.
title_short	Factors affecting brand loyalty of undergraduates.
title_full	Factors affecting brand loyalty of undergraduates.
title_fullStr	Factors affecting brand loyalty of undergraduates.
title_full_unstemmed	Factors affecting brand loyalty of undergraduates.
title_sort	factors affecting brand loyalty of undergraduates.
publishDate	2008
url	http://hdl.handle.net/10356/11522
_version_	1772828704537313280

Factors affecting brand loyalty of undergraduates.

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