Consumer's receptivity to Electronic Commerce in the tourism industry : a Singapore perspective

This study investigated the level of receptivity and the factors driving the level of receptivity to E-commerce in the tourism industry in Singapore. Recommendations were provided in response to the results.

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Bibliographic Details
Main Authors: Ann, Yong He, Rosdiani Maronda, Teo, Andy Tan Liang
Other Authors: McLaurin, Donald
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11548
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Institution: Nanyang Technological University