Consumer's receptivity to Electronic Commerce in the tourism industry : a Singapore perspective

• Main Authors: Ann, Yong He, Rosdiani Maronda, Teo, Andy Tan Liang
• Other Authors: McLaurin, Donald
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11548
• Institution: Nanyang Technological University

This study investigated the level of receptivity and the factors driving the level of receptivity to E-commerce in the tourism industry in Singapore. Recommendations were provided in response to the results.