Understanding the theme restaurant business in Singapore through comparison between Planet Hollywood, Hard Rock Cafe & Celebrities Asia

• Main Authors: Ang, Chun Wee, Low, Jin Hong, Phua, Kian Siong
• Other Authors: Samtani, Anilkumar K.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/11556
• Institution: Nanyang Technological University

This research aims to provide an understanding of the theme restaurant business in Singapore in view of the difficulties faced by these restaurants in order to survive in the industry. The critical success factors of theme restaurants are identified and the popularity of the three selected restaura...