Service quality in the Singapore MCE industry

• Main Authors: Ng, Jui Chuan, Koh, Meng Yang, Vu, Melvin Heng Lye
• Other Authors: MacLaurin, Donald John
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/11614
• Institution: Nanyang Technological University

This paper examines the Service Quality of the Meetings, Conventions and Exhibitions industry in Singapore and recommends ways to improve this component of the industry.