Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.

Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.

Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be take...

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Bibliographic Details
Main Authors: Phua, Kevin Tshi Howe., Koh, Kok Beng., Goh, Jayson Chor Hong.
Other Authors: Assafa Endeshaw Mohammed
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Customer services
Online Access:http://hdl.handle.net/10356/11705
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11705
record_format dspace
spelling sg-ntu-dr.10356-117052023-05-19T03:30:07Z Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective. Phua, Kevin Tshi Howe. Koh, Kok Beng. Goh, Jayson Chor Hong. Assafa Endeshaw Mohammed Nanyang Business School DRNTU::Business::Marketing::Customer services Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be taken by dissatisfied customers. 2008-09-24T07:58:03Z 2008-09-24T07:58:03Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11705 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Customer services
spellingShingle DRNTU::Business::Marketing::Customer services
Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
description Provides a more customer-focused analysis of the service quality in the Singapore mobile phone industry after full liberalisation on April 1, 2000 using the SERVQUAL Model. Compares among the 3 market players: SingTel, M1 and StarHub; and attempts to highlight the possible actions likely to be taken by dissatisfied customers.
author2 Assafa Endeshaw Mohammed
author_facet Assafa Endeshaw Mohammed
Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
format Final Year Project
author Phua, Kevin Tshi Howe.
Koh, Kok Beng.
Goh, Jayson Chor Hong.
author_sort Phua, Kevin Tshi Howe.
title Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_short Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_full Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_fullStr Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_full_unstemmed Service quality in the Singapore mobile phone industry after 1 April 2000 : the consumer's perspective.
title_sort service quality in the singapore mobile phone industry after 1 april 2000 : the consumer's perspective.
publishDate 2008
url http://hdl.handle.net/10356/11705
_version_ 1770567100122791936

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