Demand model for the Singapore international direct dial service.

Demand model for the Singapore international direct dial service.

Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to incr...

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Main Authors: Goh, Chen Chuan., Cheong, Kevin Chung Kin., Sim, Lee Khoon.
Other Authors: Tan, Khee Giap
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/11722
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11722
record_format dspace
spelling sg-ntu-dr.10356-117222023-05-19T06:09:02Z Demand model for the Singapore international direct dial service. Goh, Chen Chuan. Cheong, Kevin Chung Kin. Sim, Lee Khoon. Tan, Khee Giap Nanyang Business School DRNTU::Business::Marketing Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to increase demand for service providers. 2008-09-24T07:58:14Z 2008-09-24T07:58:14Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11722 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Goh, Chen Chuan.
Cheong, Kevin Chung Kin.
Sim, Lee Khoon.
Demand model for the Singapore international direct dial service.
description Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to increase demand for service providers.
author2 Tan, Khee Giap
author_facet Tan, Khee Giap
Goh, Chen Chuan.
Cheong, Kevin Chung Kin.
Sim, Lee Khoon.
format Final Year Project
author Goh, Chen Chuan.
Cheong, Kevin Chung Kin.
Sim, Lee Khoon.
author_sort Goh, Chen Chuan.
title Demand model for the Singapore international direct dial service.
title_short Demand model for the Singapore international direct dial service.
title_full Demand model for the Singapore international direct dial service.
title_fullStr Demand model for the Singapore international direct dial service.
title_full_unstemmed Demand model for the Singapore international direct dial service.
title_sort demand model for the singapore international direct dial service.
publishDate 2008
url http://hdl.handle.net/10356/11722
_version_ 1770564633075122176

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