Demand model for the Singapore international direct dial service.

• Main Authors: Goh, Chen Chuan., Cheong, Kevin Chung Kin., Sim, Lee Khoon.
• Other Authors: Tan, Khee Giap
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11722
• Institution: Nanyang Technological University

Through use of a double logarithmic linear regression model, this study serves to address the demand potential of the international calls market in Singapore and the price elasticity of demand of international telephone calls locally so as to determine if price is an effective marketing tool to incr...