International market research project on filters (Philippines, Indonesia, Singapore and Thailand).

• المؤلفون الرئيسيون: Wong, Victor Foo Keng., Loh, Shen Lee.
• مؤلفون آخرون: Murali Krishna Erramilli
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Research
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20247
• المؤسسة: Nanyang Technological University

This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approac...