International market research project on filters (Philippines, Indonesia, Singapore and Thailand).

• Main Authors: Wong, Victor Foo Keng., Loh, Shen Lee.
• Other Authors: Murali Krishna Erramilli
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Research
• Online Access: http://hdl.handle.net/10356/20247
• Institution: Nanyang Technological University

This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approac...