International market research project on filters (Philippines, Indonesia, Singapore and Thailand).

International market research project on filters (Philippines, Indonesia, Singapore and Thailand).

This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approac...

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Main Authors: Wong, Victor Foo Keng., Loh, Shen Lee.
Other Authors: Murali Krishna Erramilli
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
DRNTU::Business::Marketing::Research
Online Access:http://hdl.handle.net/10356/20247
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-20247
record_format dspace
spelling sg-ntu-dr.10356-202472024-01-12T10:20:40Z International market research project on filters (Philippines, Indonesia, Singapore and Thailand). Wong, Victor Foo Keng. Loh, Shen Lee. Murali Krishna Erramilli Nanyang Business School DRNTU::Business::Marketing::Research This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approach by tapping on Cummins' market share in the diesel engine market. Master of Business Administration (International Business) 2009-12-14T09:13:04Z 2009-12-14T09:13:04Z 1997 1997 Thesis http://hdl.handle.net/10356/20247 en NANYANG TECHNOLOGICAL UNIVERSITY 129 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Research
spellingShingle DRNTU::Business::Marketing::Research
Wong, Victor Foo Keng.
Loh, Shen Lee.
International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
description This dissertation is focused on an international market research study of diesel filters. Lites Filter Inc is a Cummins wholly owned subsidiary. It designs, manufactures and distributes filters for use in high end diesel engine applications. Lites Filter has traditionally adopted a leveraged approach by tapping on Cummins' market share in the diesel engine market.
author2 Murali Krishna Erramilli
author_facet Murali Krishna Erramilli
Wong, Victor Foo Keng.
Loh, Shen Lee.
format Theses and Dissertations
author Wong, Victor Foo Keng.
Loh, Shen Lee.
author_sort Wong, Victor Foo Keng.
title International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
title_short International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
title_full International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
title_fullStr International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
title_full_unstemmed International market research project on filters (Philippines, Indonesia, Singapore and Thailand).
title_sort international market research project on filters (philippines, indonesia, singapore and thailand).
publishDate 2009
url http://hdl.handle.net/10356/20247
_version_ 1789483056494542848

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