Price threshold, discount saturation point and postponement behavior for products and services in Singapore.

• Main Authors: Leong, Joyce Tien Mei., Chen, Clarissa De En., Chung, Sue Lyn.
• Other Authors: Marshall, Roger
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9506
• Institution: Nanyang Technological University

This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by ex...