Price threshold, discount saturation point and postponement behavior for products and services in Singapore.

Price threshold, discount saturation point and postponement behavior for products and services in Singapore.

This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by ex...

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Main Authors: Leong, Joyce Tien Mei., Chen, Clarissa De En., Chung, Sue Lyn.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9506
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9506
record_format dspace
spelling sg-ntu-dr.10356-95062023-05-19T05:41:34Z Price threshold, discount saturation point and postponement behavior for products and services in Singapore. Leong, Joyce Tien Mei. Chen, Clarissa De En. Chung, Sue Lyn. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by examining the effect of the branding of both services and products within this price discount context. 2008-09-24T07:33:06Z 2008-09-24T07:33:06Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9506 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Leong, Joyce Tien Mei.
Chen, Clarissa De En.
Chung, Sue Lyn.
Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
description This research had investigated the effect of advertised discounts and perceived quality on the purchase intention of consumers. In particular, the existence of the “discounting of discounts” phenomena in Singapore is confirmed, as are the threshold and saturation points, and knowledge extended by examining the effect of the branding of both services and products within this price discount context.
author2 Marshall, Roger
author_facet Marshall, Roger
Leong, Joyce Tien Mei.
Chen, Clarissa De En.
Chung, Sue Lyn.
format Final Year Project
author Leong, Joyce Tien Mei.
Chen, Clarissa De En.
Chung, Sue Lyn.
author_sort Leong, Joyce Tien Mei.
title Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
title_short Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
title_full Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
title_fullStr Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
title_full_unstemmed Price threshold, discount saturation point and postponement behavior for products and services in Singapore.
title_sort price threshold, discount saturation point and postponement behavior for products and services in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9506
_version_ 1770566965856829440

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