Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action
Based on the Theory of Reasoned Action, the study examines the factors that might affect teenagers' attitude and behaviour towards calling the 1900 chatlines.
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2008
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sg-ntu-dr.10356-12262019-12-10T11:57:46Z Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action Chng, Aaron Peng Yau Chong, Khiam Kiat Kwan, Sui Fen Ng, Chin Chin Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Media effects Based on the Theory of Reasoned Action, the study examines the factors that might affect teenagers' attitude and behaviour towards calling the 1900 chatlines. Bachelor of Communication Studies 2008-09-10T07:15:33Z 2008-09-10T07:15:33Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/1226 Nanyang Technological University 76 p. application/pdf |
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Nanyang Technological University |
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DRNTU::Social sciences::Mass media::Media effects |
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DRNTU::Social sciences::Mass media::Media effects Chng, Aaron Peng Yau Chong, Khiam Kiat Kwan, Sui Fen Ng, Chin Chin Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
description |
Based on the Theory of Reasoned Action, the study examines the factors that might affect teenagers' attitude and behaviour towards calling the 1900 chatlines. |
author2 |
Lee, Wai Peng |
author_facet |
Lee, Wai Peng Chng, Aaron Peng Yau Chong, Khiam Kiat Kwan, Sui Fen Ng, Chin Chin |
format |
Final Year Project |
author |
Chng, Aaron Peng Yau Chong, Khiam Kiat Kwan, Sui Fen Ng, Chin Chin |
author_sort |
Chng, Aaron Peng Yau |
title |
Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
title_short |
Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
title_full |
Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
title_fullStr |
Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
title_full_unstemmed |
Defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
title_sort |
defending the scapegoat : 1900 chatline advertisements : an analysis based on the theory of reasoned action |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/1226 |
_version_ |
1681043276307628032 |