Surveys, anyone? : a study on refusal in the Singapore survey industry.

• Main Author: Sim, Angeling Zhi Ying.
• Other Authors: Lee, Wai Peng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/1258
• Institution: Nanyang Technological University

The study explores the refusal to participate in surveys in Singapore: a problem identified in the literature as a threat to the validity of survey findings, and which can lead to an increase in the implementation cost and/or time needed in a survey.