The interrnational market in vessel classification : competitive dynamics and marketing strategies

• Main Authors: Chu, Kwai Leong., Kuang, Yumei., Ong, Amanda.
• Other Authors: Williams, Edward Cameron Jr.
• Format: Final Year Project
• Language: English
• Published: 2008
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/12684
• Institution: Nanyang Technological University

Classification societies play an important role in the maritime industry where the standards of vessels affect the safety of not just the vessel and its cargo but also life at sea, property and marine life. As self-funding organizations, this report highlights the marketing issues faced by these mar...