The competitive structure of the world shipbuilding industry : competitive dynamics and marketing strategies

• Main Authors: Chee, Emerald Meizhi., Chen, Chunxiao., Niu, Wenjue.
• Other Authors: Williams, Edward Cameron Jr.
• Format: Final Year Project
• Language: English
• Published: 2008
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/12855
• Institution: Nanyang Technological University

This paper studies both the competitive dynamics and marketing strategies of the world shipbuilding industry. There are currently over 400 shipyards building commercial ships worldwide. The world shipbuilding industry has been booming since 2004. 2007 was an incredible year with record earnings of f...