Shipping yield management model for liner shipping

• المؤلفون الرئيسيون: Cheng, Meifeng., Seah, Zhi Ling., Tan, Verity Lay Shan.
• مؤلفون آخرون: Chen, Po-Han
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Engineering::Maritime studies::Maritime management and business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/12727
• المؤسسة: Nanyang Technological University

Yield management is commonly used in transportation and service industries, particularly in the airlines and hotels. With the immense profitable results that brought to the companies employing yield management, it is worth a study on its implementation on the shipping industry as well. With the u...