A study on the possibility of closer shipper-liner partnership

• Main Authors: Chow, Ai Wai., Koa, Josephine Jia Ling., Tea, Tong Zhou.
• Other Authors: Lam, Jasmine Siu Lee
• Format: Final Year Project
• Language: English
• Published: 2008
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/12758
• Institution: Nanyang Technological University

Business arena is continuously evolving and getting even more competitive at the same time. Business strategy of the firms operating in such dynamic environment thus needs to be reviewed constantly in response to those critical developments. Same in the liner transportation industry, liner carriers...