Closer shipper-liner partnership : shipper's perspective
Shipping lines are facing fierce competition under current global economy. Forming a closer shipper-liner partnership becomes one of the most important strategies for liners to retain and attract customers in this competitive market. At the same time, shippers also perceive a closer partnering rela...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15719 |
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| Institution: | Nanyang Technological University |
| Language: | English |