Closer shipper-liner partnership : shipper's perspective

• Main Author: Li, Wen.
• Other Authors: Lam Siu Lee
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/15719
• Institution: Nanyang Technological University

Shipping lines are facing fierce competition under current global economy. Forming a closer shipper-liner partnership becomes one of the most important strategies for liners to retain and attract customers in this competitive market. At the same time, shippers also perceive a closer partnering rela...