Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp

The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.

Saved in:

Bibliographic Details
Main Authors:	Alsagoff Sharifah Fathiah Anwar, Ng, Wendy Puay Joo, Siti Hasanah Mustaffa
Other Authors:	Wee Kim Wee School of Communication and Information
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Journalism
Online Access:	http://hdl.handle.net/10356/1306
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1306
record_format	dspace
spelling	sg-ntu-dr.10356-13062019-12-10T12:03:04Z Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media. Bachelor of Communication Studies 2008-09-10T07:16:07Z 2008-09-10T07:16:07Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1306 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Journalism
spellingShingle	DRNTU::Social sciences::Journalism Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
description	The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.
author2	Wee Kim Wee School of Communication and Information
author_facet	Wee Kim Wee School of Communication and Information Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa
format	Final Year Project
author	Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa
author_sort	Alsagoff Sharifah Fathiah Anwar
title	Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
title_short	Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
title_full	Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
title_fullStr	Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
title_full_unstemmed	Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
title_sort	redesigned straits times : a better paper? a content analysis on the readability of the straits times before and after the revamp
publishDate	2008
url	http://hdl.handle.net/10356/1306
_version_	1681035772667363328

Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp

Similar Items