Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp

• Main Authors: Alsagoff Sharifah Fathiah Anwar, Ng, Wendy Puay Joo, Siti Hasanah Mustaffa
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Journalism
• Online Access: http://hdl.handle.net/10356/1306
• Institution: Nanyang Technological University

The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.