Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp
The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.
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2008
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sg-ntu-dr.10356-13062019-12-10T12:03:04Z Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Journalism The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media. Bachelor of Communication Studies 2008-09-10T07:16:07Z 2008-09-10T07:16:07Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1306 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
| collection |
DR-NTU |
| topic |
DRNTU::Social sciences::Journalism |
| spellingShingle |
DRNTU::Social sciences::Journalism Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp |
| description |
The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media. |
| author2 |
Wee Kim Wee School of Communication and Information |
| author_facet |
Wee Kim Wee School of Communication and Information Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa |
| format |
Final Year Project |
| author |
Alsagoff Sharifah Fathiah Anwar Ng, Wendy Puay Joo Siti Hasanah Mustaffa |
| author_sort |
Alsagoff Sharifah Fathiah Anwar |
| title |
Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp |
| title_short |
Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp |
| title_full |
Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp |
| title_fullStr |
Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp |
| title_full_unstemmed |
Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp |
| title_sort |
redesigned straits times : a better paper? a content analysis on the readability of the straits times before and after the revamp |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/1306 |
| _version_ |
1681035772667363328 |