Redesigned Straits Times : a better paper? A content analysis on the readability of the Straits Times before and after the revamp

• المؤلفون الرئيسيون: Alsagoff Sharifah Fathiah Anwar, Ng, Wendy Puay Joo, Siti Hasanah Mustaffa
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Journalism
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1306

The straits Times underwent a major revamp in its look on 23 March 1998. The main aim was to make the newspaper more readable so as to capture the youth market and stay in top of the competition from other media.