HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.

HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.

In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection.

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Bibliographic Details
Main Authors: Fong, Shannen Ching Boon., Ting, Wee Liang.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1320
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1320
record_format dspace
spelling sg-ntu-dr.10356-13202019-12-10T14:02:23Z HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use. Fong, Shannen Ching Boon. Ting, Wee Liang. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection. Bachelor of Communication Studies 2008-09-10T07:16:12Z 2008-09-10T07:16:12Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1320 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Fong, Shannen Ching Boon.
Ting, Wee Liang.
HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
description In order to develop a set of print advertising concepts to aid the adoption of health-protective behavours, six recommendations or criteria are derived from a litany of literature, advocating the use of condoms to fight HIV infection.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Fong, Shannen Ching Boon.
Ting, Wee Liang.
format Final Year Project
author Fong, Shannen Ching Boon.
Ting, Wee Liang.
author_sort Fong, Shannen Ching Boon.
title HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
title_short HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
title_full HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
title_fullStr HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
title_full_unstemmed HIV/AIDS & the Singapore youth : identifying potential advertising messages advocating condom use.
title_sort hiv/aids & the singapore youth : identifying potential advertising messages advocating condom use.
publishDate 2008
url http://hdl.handle.net/10356/1320
_version_ 1681049926282248192

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