A descriptive study of the use of events as a communication tools by non-profit organizations, inclusive of the management of an event for Hi! Theatre.

• المؤلفون الرئيسيون: Lee, Michele Siew Fern., Hun, Sharon Ee Lin., Mak, Gayle.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1335
• المؤسسة: Nanyang Technological University

The objectives for this study are to understand how non-profit organisations use events to communicate to their publics, to assess the effectiveness of events and to make recommendations.