A descriptive study of the use of events as a communication tools by non-profit organizations, inclusive of the management of an event for Hi! Theatre.

• Main Authors: Lee, Michele Siew Fern., Hun, Sharon Ee Lin., Mak, Gayle.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1335
• Institution: Nanyang Technological University

The objectives for this study are to understand how non-profit organisations use events to communicate to their publics, to assess the effectiveness of events and to make recommendations.