A descriptive study of the use of events as a communication tools by non-profit organizations, inclusive of the management of an event for Hi! Theatre.

• Main Authors: Lee, Michele Siew Fern., Hun, Sharon Ee Lin., Mak, Gayle.
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication
• 在線閱讀: http://hdl.handle.net/10356/1335

The objectives for this study are to understand how non-profit organisations use events to communicate to their publics, to assess the effectiveness of events and to make recommendations.