Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.

Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.

The marketing tool proposed is advertising and the brand icon being the Sheraton Butler. Fusing the research findings from intensive Bulter focus group discussions and guest ethnographic interviews, a foundation was laid in finding that ONE thing about the Bulter Service that will make the Sheraton...

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Bibliographic Details
Main Authors: Boey, Dylan Ming Lon., Sim, Glenys Su Yin.
Other Authors: Lee, Wai Peng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1357
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1357
record_format dspace
spelling sg-ntu-dr.10356-13572019-12-10T12:57:03Z Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel. Boey, Dylan Ming Lon. Sim, Glenys Su Yin. Lee, Wai Peng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications The marketing tool proposed is advertising and the brand icon being the Sheraton Butler. Fusing the research findings from intensive Bulter focus group discussions and guest ethnographic interviews, a foundation was laid in finding that ONE thing about the Bulter Service that will make the Sheraton brand a successful one. Bachelor of Communication Studies 2008-09-10T07:16:26Z 2008-09-10T07:16:26Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1357 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Boey, Dylan Ming Lon.
Sim, Glenys Su Yin.
Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
description The marketing tool proposed is advertising and the brand icon being the Sheraton Butler. Fusing the research findings from intensive Bulter focus group discussions and guest ethnographic interviews, a foundation was laid in finding that ONE thing about the Bulter Service that will make the Sheraton brand a successful one.
author2 Lee, Wai Peng
author_facet Lee, Wai Peng
Boey, Dylan Ming Lon.
Sim, Glenys Su Yin.
format Final Year Project
author Boey, Dylan Ming Lon.
Sim, Glenys Su Yin.
author_sort Boey, Dylan Ming Lon.
title Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
title_short Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
title_full Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
title_fullStr Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
title_full_unstemmed Think you don't need one? Revitalising the Sheraton Butler : a brand revival strategy for a 5-star hotel.
title_sort think you don't need one? revitalising the sheraton butler : a brand revival strategy for a 5-star hotel.
publishDate 2008
url http://hdl.handle.net/10356/1357
_version_ 1681038902497902592

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