Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism

• Main Author: Tan, Kian Leong
• Other Authors: Lee Kai Chung, Albert
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2019
• Subjects: Social sciences; Social sciences::Sociology::Social psychology
• Online Access: https://hdl.handle.net/10356/136549
• Institution: Nanyang Technological University

One line of research suggests that when people feel lonely, they may engage in anthropomorphic processes to satisfy their need to create social connection. Another line of research suggests that when people think about money, they become more self-reliant, which reduces their need to create social c...