Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism

One line of research suggests that when people feel lonely, they may engage in anthropomorphic processes to satisfy their need to create social connection. Another line of research suggests that when people think about money, they become more self-reliant, which reduces their need to create social c...

Full description

Saved in:
Bibliographic Details
Main Author: Tan, Kian Leong
Other Authors: Lee Kai Chung, Albert
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2019
Subjects:
Online Access:https://hdl.handle.net/10356/136549
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-136549
record_format dspace
spelling sg-ntu-dr.10356-1365492019-12-27T07:06:13Z Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism Tan, Kian Leong Lee Kai Chung, Albert School of Social Sciences AlbertLee@ntu.edu.sg Social sciences Social sciences::Sociology::Social psychology One line of research suggests that when people feel lonely, they may engage in anthropomorphic processes to satisfy their need to create social connection. Another line of research suggests that when people think about money, they become more self-reliant, which reduces their need to create social connection. The present research aims to examine the intersection where these two lines of research meet. Specifically, the present studies investigated how social loneliness may elicit anthropomorphic tendencies, and how this causal relationship may be moderated by the thinking about money. In this paper, two hypotheses were tested: Hypothesis 1: Participants who recalled social exclusion (vs. disappointment) experience would show a stronger tendency to anthropomorphize non-animated objects, and Hypothesis 2) Participants who recalled social exclusion (vs. disappointment) experience would show a stronger tendency to anthropomorphize non-animated objects, and this causal relationship would be moderated by unscrambling money-related (vs. neutral) content. However, both hypotheses were not supported in the present research. Possible explanation and future directions were discussed. Bachelor of Arts in Psychology 2019-12-27T07:06:12Z 2019-12-27T07:06:12Z 2019 Final Year Project (FYP) https://hdl.handle.net/10356/136549 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic Social sciences
Social sciences::Sociology::Social psychology
spellingShingle Social sciences
Social sciences::Sociology::Social psychology
Tan, Kian Leong
Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
description One line of research suggests that when people feel lonely, they may engage in anthropomorphic processes to satisfy their need to create social connection. Another line of research suggests that when people think about money, they become more self-reliant, which reduces their need to create social connection. The present research aims to examine the intersection where these two lines of research meet. Specifically, the present studies investigated how social loneliness may elicit anthropomorphic tendencies, and how this causal relationship may be moderated by the thinking about money. In this paper, two hypotheses were tested: Hypothesis 1: Participants who recalled social exclusion (vs. disappointment) experience would show a stronger tendency to anthropomorphize non-animated objects, and Hypothesis 2) Participants who recalled social exclusion (vs. disappointment) experience would show a stronger tendency to anthropomorphize non-animated objects, and this causal relationship would be moderated by unscrambling money-related (vs. neutral) content. However, both hypotheses were not supported in the present research. Possible explanation and future directions were discussed.
author2 Lee Kai Chung, Albert
author_facet Lee Kai Chung, Albert
Tan, Kian Leong
format Final Year Project
author Tan, Kian Leong
author_sort Tan, Kian Leong
title Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
title_short Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
title_full Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
title_fullStr Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
title_full_unstemmed Keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
title_sort keep your money, lose your “friend” : the moderating role of money in effects of social loneliness on anthropomorphism
publisher Nanyang Technological University
publishDate 2019
url https://hdl.handle.net/10356/136549
_version_ 1681048862232412160