Product rating statistics as consumer search aids

• المؤلفون الرئيسيون: Guan, Chong, Lam, Shun Yin
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2020
• الموضوعات: Business::Marketing; Online Product Reviews; Product Rating Statistics
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/136878

Online product review forums commonly provide consumers with averages of product ratings given by reviewers. Some also provide frequency distribution of ratings in the form of a histogram. The authors argue that consumers use these statistics as search aids when reading reviews. Provision of the ave...