How to Influence My Customers? The Impact of Electronic Market Design

How to Influence My Customers? The Impact of Electronic Market Design

This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their online sales. Focusing on measuring the effectiveness of electronic market design (offering reviews, sampling, or both),...

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Bibliographic Details
Main Authors: HU, Nan, LIU, Ling, CHEN, Bing, SHEN, Jialie
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
conversion rate
electronic market design
halo effect
online product reviews
sampling
Business
Computer Sciences
Online Access:https://ink.library.smu.edu.sg/sis_research/335
http://dx.doi.org/10.1145/1367497.1367684
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/335
http://dx.doi.org/10.1145/1367497.1367684

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