How to Influence My Customers? The Impact of Electronic Market Design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their online sales. Focusing on measuring the effectiveness of electronic market design (offering reviews, sampling, or both),...
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| Main Authors: | , , , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2008
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/sis_research/335 http://dx.doi.org/10.1145/1367497.1367684 |
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| 機構: | Singapore Management University |
| 語言: | English |