Combining two outcome frames to promote support for obesity-related policies

Guided by construal level theory (CLT), this study investigates the interplay between two framing approaches that address outcomes of obesity-related policies. A randomized experiment (N = 299) was conducted with a 2 (gain- vs. loss-frame) X 2 (societal- vs. individual-frame) between-participants de...

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Bibliographic Details
Main Authors: Kim, Hye Kyung, Lee, Tae Kyoung
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/137047
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Institution: Nanyang Technological University
Language: English