Differential effects of message framing on obesity policy support between democrats and republicans

This study tests whether gain- and loss-framed messages about establishing obesity-reducing policies have different persuasive effects on Republicans and Democrats. In a randomized between-subject experiment, participants (N = 384) read a message emphasizing either benefits to a society by establish...

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Bibliographic Details
Main Authors: Lee, Tae Kyoung, Kim, Hye Kyung
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/142805
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Institution: Nanyang Technological University
Language: English