Differential effects of message framing on obesity policy support between democrats and republicans

This study tests whether gain- and loss-framed messages about establishing obesity-reducing policies have different persuasive effects on Republicans and Democrats. In a randomized between-subject experiment, participants (N = 384) read a message emphasizing either benefits to a society by establish...

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Main Authors: Lee, Tae Kyoung, Kim, Hye Kyung
其他作者: Wee Kim Wee School of Communication and Information
格式: Article
語言:English
出版: 2020
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在線閱讀:https://hdl.handle.net/10356/142805
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機構: Nanyang Technological University
語言: English