The good In fashion : redefining fashion goals

• Main Authors: Soh, Belle Si Yu, Cha, Chao Jing, Lim, Li Xuan, Yee, Elizabeth Pei Yin
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/137499
• Institution: Nanyang Technological University

The Good In Fashion (TGIF) is a communications campaign that aimed to encourage Singaporeans aged 21 to 29 to prolong the lifespan of their clothing. In 2018, Singapore produced over 219,800 tonnes of textile and leather waste, of which only 6% is recycled — the second-lowest recycling rate after pl...