Ready or not?

• Main Authors: Chen, Kirmaine Yee Jing, Lee, Shermaine Hui Ning, Tan, Ethel Hui Shan, Zhu, Xinyu
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/137511
• Institution: Nanyang Technological University

Ready or Not? is a communication campaign aimed at encouraging retirement well-being planning in Singapore. Targeted at 50 to 65 year olds, Ready or Not? sought to encourage planning for retirement in ways beyond the financials, by equipping them with information about retirement planning resources....