Krafty kids : a communications campaign aimed at encouraging parents to nurture creativity by actively facilitating arts and crafts with their children ages 4 to 7

• Main Authors: Hsu, Bridget Li-Wen, Sia, Jovin Min Hui, Ng, Louise Hui Ying, Tan, Sheryl Wen Min
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: https://hdl.handle.net/10356/137520
• Institution: Nanyang Technological University

This paper presents Krafty Kids, a non-profit public communications campaign by four final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University (WKWSCI, NTU). Krafty Kids was conceptualised to educate and empower parents to nurture their child�...