Beyond our veins : a blood donation campaign

• Main Authors: Bai, Yingzhi, Koh, Celine Jing Xian, Tay, Elaine Jia Yi, Chew, Magdalene Ying Ying
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/137564
• Institution: Nanyang Technological University

Beyond Your Veins is a youth-centric communication campaign aimed at encouraging NTU students aged 18 to 29 to donate blood for the first time at a campus blood donation drive. Singapore’s blood demand is expected to almost double and youths play a critical role in contributing to the national blood...