Don't assume, be assured : don't be a fool, check your poo

• Main Authors: Tan, Irwin Kin Wei, Tan, Julia Kai Yun, Lim, Jovena Yee Yen, Teo, Jonathan Boon Kang
• Other Authors: Kang Hyunjin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/137612
• Institution: Nanyang Technological University

This paper discusses Don’t Assume, Be Assured (DABA), a health communication campaign targeted at Singaporeans and PRs in their forties to promote earlier detection of colorectal cancer. As governmental and institutional efforts are largely targeted towards the most at-risk group of those above the...