Revisiting the strategic management of public relations in e-governments: extracting the relational value.
This paper presents the case of the National IT Literacy Program (NITLP), to illustrate the evolution of strategic public relational practices within the context of an e-governmental initiative.
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| Format: | Final Year Project |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1378 |
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| Institution: | Nanyang Technological University |
| Summary: | This paper presents the case of the National IT Literacy Program (NITLP), to illustrate the evolution of strategic public relational practices within the context of an e-governmental initiative. |
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