Revisiting the strategic management of public relations in e-governments: extracting the relational value.
This paper presents the case of the National IT Literacy Program (NITLP), to illustrate the evolution of strategic public relational practices within the context of an e-governmental initiative.
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2008
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Online Access: | http://hdl.handle.net/10356/1378 |
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sg-ntu-dr.10356-13782019-12-10T13:23:01Z Revisiting the strategic management of public relations in e-governments: extracting the relational value. Lim, Eric Tze Kuan. Weber, Ian Gregory Wee Kim Wee School of Communication and Information Lee, Chun Wah DRNTU::Social sciences::Communication::Organizational communication This paper presents the case of the National IT Literacy Program (NITLP), to illustrate the evolution of strategic public relational practices within the context of an e-governmental initiative. Bachelor of Communication Studies 2008-09-10T07:16:36Z 2008-09-10T07:16:36Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/1378 Nanyang Technological University application/pdf |
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Nanyang Technological University |
building |
NTU Library |
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Singapore |
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DRNTU::Social sciences::Communication::Organizational communication |
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DRNTU::Social sciences::Communication::Organizational communication Lim, Eric Tze Kuan. Revisiting the strategic management of public relations in e-governments: extracting the relational value. |
description |
This paper presents the case of the National IT Literacy Program (NITLP), to illustrate the evolution of strategic public relational practices within the context of an e-governmental initiative. |
author2 |
Weber, Ian Gregory |
author_facet |
Weber, Ian Gregory Lim, Eric Tze Kuan. |
format |
Final Year Project |
author |
Lim, Eric Tze Kuan. |
author_sort |
Lim, Eric Tze Kuan. |
title |
Revisiting the strategic management of public relations in e-governments: extracting the relational value. |
title_short |
Revisiting the strategic management of public relations in e-governments: extracting the relational value. |
title_full |
Revisiting the strategic management of public relations in e-governments: extracting the relational value. |
title_fullStr |
Revisiting the strategic management of public relations in e-governments: extracting the relational value. |
title_full_unstemmed |
Revisiting the strategic management of public relations in e-governments: extracting the relational value. |
title_sort |
revisiting the strategic management of public relations in e-governments: extracting the relational value. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/1378 |
_version_ |
1681044538481704960 |