Effects of cultural ideologies and culture mixing flow on attitudes toward culture mixing

• Main Author: Koh, Wayne Jyh Chee
• Other Authors: Bobby K. Cheon
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Psychology::Behaviorism; Social sciences::Psychology::Motivation
• Online Access: https://hdl.handle.net/10356/139441
• Institution: Nanyang Technological University

The impact of globalisation consists of many positive and negative consequences. One major negative consequence involves negative attitudes towards foreigners entering one’s country and changing aspects of the home culture. Research has indicated that this was possibly due to the perceived cultural contamination experienced when encountering such instances, and past research has advocated for polyculturalism and cited its crucial benefits in reducing intergroup conflict. In addition to this, the direction of influence of culture mixing have shown to impact this perceived cultural contamination where people are more positive towards heritage outflow situations, where one’s heritage culture is represented elsewhere and is influencing another culture. This study examined the relationship between two Cultural Ideologies (i.e., Polyculturalism and Multiculturalism) and Culture Mixing Flow (i.e., Heritage Outflow and Foreign Inflow) on people’s attitudes towards culture mixing. Potential moderators were also tested to provide more depth into this relationship. Participants were primed with either one of the two cultural ideologies or a control prime, before proceeding with responding to a business case involving either a heritage outflow situation or a foreign inflow situation. Results indicate that the benefits of polyculturalism was absent in this Singaporean sample. Additionally, the culture mixing flow had a significant impact on people’s attitudes towards culture mixing where people generally had more positive attitudes towards heritage outflow culture mixing than foreign inflow ones, this effect was moderated by prior travel experience.