National identification as a mediator of mortality salience and culturally characteristic consumer behaviour.

Past studies have addressed the impact of mortality salience (MS) on in-group identification (Castano, Yzerbyt, Paladino, & Sacchi, 2002) and materialism (Kasser & Sheldon, 2000) respectively. However, no existing research has combined the concepts of MS, in-group identification and material...

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Bibliographic Details
Main Author: Pooh, Karen Chuan Ling.
Other Authors: Wan Ching
Format: Final Year Project
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/43792
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Institution: Nanyang Technological University
Language: English