National identification as a mediator of mortality salience and culturally characteristic consumer behaviour.

• Main Author: Pooh, Karen Chuan Ling.
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Psychology::Motivation
• Online Access: http://hdl.handle.net/10356/43792
• Institution: Nanyang Technological University

Past studies have addressed the impact of mortality salience (MS) on in-group identification (Castano, Yzerbyt, Paladino, & Sacchi, 2002) and materialism (Kasser & Sheldon, 2000) respectively. However, no existing research has combined the concepts of MS, in-group identification and material...